INDEX / PROJECTS
Selected work.
FASHION / BRAND MANAGEMENT & SOCIAL
Enigma Tel Aviv
Creative direction for a luxury multi brand retailer. Over 1M monthly content views, organic.
Ronen Chen
Visual system and content direction for one of Israel's leading designer brands.
FASHION / AI CONCEPTS & CAMPAIGNS
Hoodies × Samsung, Aura
AI launch film screened as the centerpiece of the collection launch.
Fendi
Campaign description — coming soon.
Hoodies
Concept and AI campaigns for collection launches.
Ofer Mall Mundial
AI campaign, styling and film for a citywide retail moment.
Urbanica Pride Parade
Pride Parade campaign for Urbanica. Every garment styled in the campaign is a real piece from the store, worldbuilt through AI.

HOKA
AI story design and concept-driven social visuals for HOKA, spanning product storytelling, running culture, and launch-focused creative assets.
JEWELRY
BEAUTY
COMING SOON
BRANDING
Brand book
Coming soon.
Identity
Coming soon.
Visual concept
Coming soon.