ABOUT
A director of worlds.
I am Ester Wendar, Creative Director and AI Art Director.
I specialize in premium aesthetics, brand storytelling and modern creative strategy. I translate ideas and emotional narratives into clear visual systems that elevate brands and strengthen their market presence. My work spans branding, art direction, digital design, video production and creative AI integration, connecting contemporary visual language with future-focused creative direction.
I shoot every brand like a film that can only be made once. I enter, read the essence, find a new aesthetic vector and refine it until everything breathes the same air: the campaign, the feed, the last story. With me it is simple and complicated at once. Simple, because I quickly see who the brand should become. Complicated, because I will bring everything to that state: every frame, every typeface, every second of video. Repetition is simply out of my nature: the next brand gets a different world. My work is a point of transition. After it, the brand is different, and that image stays, outliving the trend.
My path was fast and stubborn.
At twelve I had to learn an entire world from scratch: a new language, new codes, new rules of belonging. I have been building worlds ever since.
I studied Art History at Tel Aviv University. My eye trained on centuries of visual culture before I pointed it at the feed.
My first business started with social media in its early days: I created million view content for giants like Dizengoff Center. I have had Photoshop since I was thirteen, so graphic design felt like home, and I took my first commissions right as AI appeared, weaving early, still clumsy Midjourney generations into work while the industry called it a toy.
Across six years, hundreds of brands and business owners passed through my hands: identity and photo productions, visual languages, brand management and art direction of digital worlds, from Instagram to UX/UI. I built my first agency, then founded Simple09, a creative community at the crossing of music, luxury restaurants, event productions of well known artists, nightlife and art. I managed teams, held every client relationship and taught young creators art direction, the language of art and premium AI content. That is where I learned business and art direction from the inside: through my own projects, real people and full responsibility for the result. Simple09 had its own philosophy too: championing young artists, especially women, and a living space where emerging creators made work together.
A separate love of mine is big shoot days. Over the years I have produced dozens of photo productions for fashion, nightlife, restaurant and wellness brands: from idea and concept to execution, with crews of ten plus photographers and specialists on set, and fashion productions with more than twenty models in frame.
Electronic music revealed the visualizer in me: a talent for turning sound into image and making it real. It pushed me toward my boldest design decisions, so I went deep into techno and hard techno. For more than three years I was creative director of the Radio Berlin production and label, building visual universes for major artists in Israel and abroad, and as an art director for DJs I toured Europe with artists of the scene: Amsterdam, Berlin, Milan, Cyprus.
Music and the cyber universe inspired ESTER: REWRITTEN, my own visual system with a heroine prototyped on myself. It is my showcase: art direction, visual craft and AI tools at a cinematic level, gathered into one universe about consciousness, technology and transformation.
I share what I know. I run courses, workshops and personal mentorship in art direction, visual thinking, portfolio building and AI tools: offline, including at Soho House, and on online platforms. Learning with me is practice: knowledge, process and real application, leaving creators with working tools in their hands.
In parallel I widened the range: marketing and rebranding for a cybersecurity company and startups. Sci fi aesthetics pull me with a force of their own. Then I went all in on the fashion industry and luxury retail.
The latest big chapter: full creative direction of Enigma Tel Aviv, a premium multi brand retailer of Gucci, Céline, Dior, Chloé, Alaïa and Fendi, the AI launch film for the Hoodies × Samsung collection, and a body of visual work for fashion brands.
I was one of the first creatives in Israel to bring AI into commercial visual production, back when it was a strange hobby rather than an industry. To me it is a new camera, and the director is still human.
Underneath it all is one combination: strategic thinking, aesthetics and technology. That is where digital presence with character comes from.
If your brand has outgrown its old form, I probably already see what the next one looks like.