CREATIVE DIRECTOR & AI ART DIRECTOR
I direct brands into their next form.
Creative Director and AI Art Director specializing in premium aesthetics, brand storytelling and modern creative strategy. I translate ideas and emotional narratives into clear visual systems that elevate brands and strengthen their market presence. My work spans branding, art direction, digital design, video production and creative AI integration, connecting contemporary visual language with future-focused creative direction.
SELECTED BRANDS
FEATURED PROJECT
Samsung × Hoodies, Aura Collection
AI launch film screened as the centerpiece of the collection launch.
AI Campaigns & Films
Cinematic campaigns produced through an AI native pipeline: consistent models, accurate real garments, worlds built from scratch. Big production energy at retail speed.
Hoodies
Concept and AI campaigns for collection launches.
Alo Yoga
AI campaign assets created as an advertising test. Concept work.
Enigma · AI Campaign · Fendi
ENIGMA AI Production
HOKA
AI story design and concept driven social visuals for HOKA.
Urbanica Pride Parade
Pride Parade campaign worldbuilt through AI with real store garments.
Ofer Mall Mondial 2026 Campaign
Styling, AI art direction, animation and edit for a summer retail campaign.
Creative Direction & Social Media
Full brand leadership on the marketing and social level: strategy, content architecture, campaigns, shoot days and an AI production layer.
Jewelry Direction & Campaigns
Concept, moving image, photography and visual systems created for contemporary jewelry houses.
Beauty & Brand Systems
Brand launch, content architecture and AI art direction for premium beauty and skincare.
Selected clients
05 / 05 · AI CINEMATIC VISUAL EXPERIENCE
ESTER: REWRITTEN · CHROME ICON
An original AI universe about consciousness, technology and transformation. Three chapters, one authorial vision.
ENTER CHROME ICON →