HOKA

HOKA is a performance footwear brand known for maximal cushioning, technical innovation and a strong visual identity rooted in movement, speed and outdoor utility. The brand language is direct and high-impact, but every asset still needs to feel clean, premium and instantly recognizable.

My work for HOKA focused on AI story design: concept-driven vertical story assets built around product launches, running culture and feature communication. This page gathers the full body of work I created for the brand.