Ronen Chen
Ronen Chen is one of Israel's leading designer fashion brands, founded in 1993 and known internationally for its minimalist aesthetic: clean lines, draping, monochrome palettes and timeless femininity. The brand is carried in hundreds of boutiques across the US, UK, Ireland, Canada and Germany alongside its own retail network in Israel.
I lead the brand's content and social presence: developing the visual language of Ronen Chen in digital, building content concepts, and translating the brand's design world into a living, contemporary visual system across platforms — coherent, premium, and recognizably Ronen Chen in every frame.
FULL SCOPE OF WORK
- 01Social media management: Instagram and Facebook, end to end
- 02Content strategy and monthly content architecture
- 03Art direction of stories and feed grid systems
- 04Concept development for posts, stories and campaigns
- 05On-set art direction at brand productions and shoot days
- 06Video editing and post-production for social formats
- 07Commercial content design: promotional stories, sale and collection launches
- 08New collection rollouts: from concept to published content
- 09Cross-team coordination between brand, studio and production
- 10Trend integration while protecting a precise, consistent brand identity
FILMS & REELS
FEED & GRID SYSTEMS
HIGHLIGHTS
- 01
A commercial stories system produced consistently over six months: dozens of designed story sets for collections, categories and promotions, holding one editorial standard at retail pace.
- 02
A disciplined, premium feed where every element belongs to the same world, sustaining the brand's positioning across a full seasonal calendar.
- 03
One visual voice across commercial and image content: campaigns, collections and daily social speak the same language.
Ready for a next form?
START A PROJECT →NEXT PROJECT